To be recognized for your work is possibly the best thing that can happen to those who are passionate about it. But to be covered by leading newspapers feels truly special. The team of FlowInk Pictures woke up on Aug 21, 2019 to find the name of the production house mentioned in almost all the leading newspapers. It was about the series of ads that we had made for Policyx.

The project was special to us in so many ways. First of all, on any given day, simply working on an ad film is enough to thrill us. Second, we were working with none other than Virender Sehwag. All our lives, we have loved and respected the man both on field and off field all our lives. To get to know him closely and in fact, direct him was nothing short of dream come true. Our efforts showed results. The video went viral almost immediately.

The project involved three digital ads and photoshoot. FlowInk Pictures worked closely with PolicyX team to develop the concepts and execute them on the D-day. It was truly an overwhelming experience for the entire team to work on this project. We are quite happy with the results and hope to do better in future.

The ads were co-directed by Manish Kumar and Jyoti Kumari.

The day will forever be special to the team and the coverage is a milestone- one among many more to come.

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