Today, marketers around the world swear by the power of videos to grow their business and help them achieve more.
Before we address ‘when’, let’s first answer: Who needs an explainer video? The simple answer is- EVERYONE. Irrespective of the size and nature of your business, every organization needs an explainer video. It's a no-brainer really. As long as you want your business to grow and evolve, as long as you want to tap into new [...]
Whether it’s a glamorous fashion show, an interesting book launch, an informative medical conference, an inspiring startup meet, or a ground-breaking TED talk, event videos are one of the most interesting, yet demanding video production jobs. Often companies or organisers leave the job of event video production to event organisers to save their time and effort [...]
How far do we need to go to find answers to our questions, to find ideas that could inspire us or to look for solutions to our problems? In the age of Internet, it takes a few clicks of the button to share ideas and create new ones. TED talks, which are conceptualised and designed to [...]
As a video production company, we watch thousands of videos every month. While with some it has been love at first sight, others took their time to grow on us. But all these corporate films had things to teach and inspire. We list down 5 corporate videos which, we think, are simply brilliant in concept, script [...]
Businesses and enterprises have a constant need to explain themselves, their ideas, products, processes and services to various stakeholders. But you must know from your experience that a simply written content or instruction manual has never been as effective as you want it. Reason: Very few people want to read. And if they do, there are [...]
Hospitals or healthcare institutions, like any other kind of service-based establishment, aim to offer their services to more and more number of people. While there is a humane aspect in offering these services, what is often neglected is the material aspect of its existence which is equally important for the sustenance and growth of these institutions. [...]
Although businesses have come to understand the importance of video, a lot of them shy away from getting one. The oft-quoted reason is that they lack the know-how and have limited knowledge about the entire process of getting a video made. Relying on a video production company is a way out, but you might still not [...]